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Marketing and Sponsorship

Marketplace Roundup: Swiss Watchmaker Adds Kobe Bryant As Ambassador

Swiss luxury watch brand Hublot announced NBA L.A. Lakers player Kobe Bryant as its latest brand ambassador. To commemorate the partnership, Hublot will release Bryant’s signature timepiece, the Hublot King Power Black Mamba, worldwide (Hublot). ... Kent Cricket office technology partner Balreed has agreed on a three-year partnership. The Kent-based document and print-based company is a sponsor of the Club's LV County Championship team, the partnership includes the playing and replica shirts being branded with the Balreed logo (Kent Cricket). ... National Rugby League club Manly announced a new corporate partnership with electronics and TV manufacturer SONIQ. The SONIQ brand will be displayed under the number of the NRL and NYC jersey, with the Sea Eagles set to launch the partnership against the Gold Coast Titans at Skilled Park on Saturday afternoon (Manly).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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