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SBD Global/March 22, 2013/Marketing and Sponsorship

McDonalds Launches Pep Guardiola Sandwich In Its Munich, Bavarian Branches

The marketing power of Pep Guardiola "has been harnessed by McDonalds," according to 101 GREAT GOALS. The global fast food chain has "latched upon" Bayern Munich’s appointment of Guardiola as its manager from next season "to launch a new sandwich" in its Munich and Bavarian branches. Named the "Hot Pep Guardinator," the sandwich comprises of a chicken schnitzel sat in a brown bread bun with a slice of cheese and basic veggies. The bun also comes with hot sauce and hot mustard (101 GREAT GOALS, 3/21).
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