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SBD Global/March 15, 2013/Marketing and Sponsorship

StubHub Reveals Further Details Of Plans To Integrate EBay Ticket Category In U.K.

Ticket marketplace StubHub "revealed further details" of its plan to integrate with the eBay ticket category in the UK, according to the IB TIMES. Beginning in May, some of the eBay ticket categories in the U.K. will be officially retired and sellers "will instead be able to list tickets in StubHub's core categories of concerts, comedy, theatre and sport." Both buyers and sellers will be redirected to StubHub and "invited to create a new account." The move is designed to "help grow the ticket category by offering an enhanced service for both buyers and sellers" which includes view from section venue maps, last minute services for ticket purchase and collection and a suite of mobile applications. Although the move is currently limited to the U.K., if successful, it "forms a template for potential rollout across territories as StubHub continues its ambitious expansion programme" (IB TIMES, 3/14).
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