Menu
Marketing and Sponsorship

NRL Side Cronulla Sharks Reject Major Sponsorship Proposal From Tynan Motor Group

National Rugby League side Cronulla has "rejected the Tynan Motor Group's major sponsorship proposal" despite the club slashing its asking price 50% since last month, according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland Shire car dealership "made a final pitch to the Sharks, the only NRL club without a major backer, on Wednesday night." However, Cronulla refused the offer, claiming that "it was too low." Cronulla Commercial Operations & Marketing GM Patrick Woods said, "We met and discussed a potential partnership opportunity for our major front-of-jersey asset but unfortunately we haven't come to terms. We had a target figure for the front of jersey and that has been reviewed since the ACC press conference and adjusted accordingly. There has been a reduction of 50 percent. We negotiated in good faith but we were a long way short" (SMH, 3/14).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/15/Marketing-and-Sponsorship/Cronulla-Sharks.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/15/Marketing-and-Sponsorship/Cronulla-Sharks.aspx

CLOSE