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SBD Global/March 14, 2013/Media

Champions League Games Attract 940,000 Viewers To Sky On Tuesday

German pay-TV channel Sky "has received satisfying ratings for its broadcast of Tuesday's Champions League matchups," according to Manuel Weis of QUOTEN METER. Sky attracted an average of 940,000 viewers to its three broadcast feeds on Tuesday night. The number translated into a market share of 3.2%. In the target demographic 14-49, the games were watched by 470,000 viewers, which equaled a 4.2% share. Interestingly, the simulcast feed of both round of 16 matchups attracted the most viewers. An average of 460,000 viewers tuned in to watch Sky's CL simulcast. Around 430,00 viewers watched the broadcast of the Schalke's 3-2 defeat by the hands of Galatasaray, while Barcelona's 4-0 victory against AC Milan attracted only an average of 30,000 viewers (QUOTEN METER, 3/13).

SPAIN: EUROPA PRESS reported that free-to-air channel La1’s broadcast of the Champion’s League match between Barcelona and AC Milan (4-0) was viewed by more than 8.8 million spectators and a 41.7% share. An average of 16.7 million viewers watched at least one minute of the match, while the “golden minute” occurred at 10:32pm local time with 11.3 million viewers and a 48.2% share (EUROPA PRESS, 3/13).

ENGLAND: ITV's Champions League coverage of Barcelona vs. AC Milan pulled in 4.47 million viewrs (18.9%) between 7:30-10pm (DIGITAL SPY, 3/13).
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