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SBD Global/March 13, 2013/Leagues and Governing Bodies

Brazilian Rugby Confederation Now Has More Sponsorships Than The CBF

In popularity, rugby "will really struggle to overtake football in the hearts of Brazilians," according to Francisco Junior of IG. Nevertheless, this has not stopped the Brazilian Rugby Confederation (CBRu) from overtaking the Brazilian Football Confederation (CBF) in the number of sponsorships associated with each organization. Apart from Nike, which supplies the Seleção's kits, the CBF has nine sponsors. In '11, the organization generated more than R$200M ($102M) in sponsorship revenue. The CBRu does not generate as much, but, in the number of sponsorships and partnerships, beats out the CBF (15 to 10). It also was only founded a couple years ago in '10 and is "already recognized internationally." Even if football is the "love of the Brazilian population, rugby certainly will grow" in the country (IG, 3/12).
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