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SBD Global/March 12, 2013/Marketing and Sponsorship
McLaren Extends Sponsorship Deal With Swiss Watch Manufacturer TAG Heuer
Published March 12, 2013
Swiss watch manufacturer TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes F1 team, and the partnership will be extended to include McLaren Automotive. The partnership will support McLaren's "Young Driver Development Programme," a program to identify and support young drivers. As part of the new partnership, driver Sergio Perez will be an ambassador for the Swiss brand, together with teammate Jenson Button. The TAG Heuer logo will be visible on the rear spoiler of McLaren cars, as well as on the drivers' suits and team apparel (McLaren Mercedes).
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