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SBD Global/March 11, 2013/Leagues and Governing Bodies

Tour De France Director Christian Prudhomme Hails British Role In Globalizing Cycling

Tour de France Dir Christian Prudhomme said that Britain's growing cycling culture "has helped to globalize the sport while keeping it close to its European roots," according to Julien Pretot of REUTERS. Prudhomme said, "Globalization is necessary but we need to respect the roots of cycling. When (Australian) Cadel Evans wins the Tour, images travel all over the world. The Tour has helped globalize cycling through its champions." He added that globalization "could be achieved through the riders, not just by spreading races all over the world" (REUTERS, 3/9).
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