SBD Global/March 8, 2013/Marketing and Sponsorship
Marketplace Roundup: WTA Signs Multi-Year Agreement With Megton Electronic
The WTA reached a multi-year agreement with Chinese LED tennis court and general sports facility lighting company Megton Electronic Lightening. Megton will become the official lighting system partner for the WTA in the Asia Pacific region (WTA). ... La Liga club Athletic Bilbao has renewed its partnership with Coca-Cola (Athletic Bilbao). ... German 3rd League football club Stuttgarter Kickers has agreed to a partnership with communications company apareo. The new long-term deal will see apareo redesign the club's online presence, www.stuttgarter-kickers.de (Stuttgarter Kickers). ... Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild SA signed an agreement for Mouton Cadet to be the official supplier of wine to the 2014 Ryder Cup at Gleneagles in Scotland and to the 2018 Ryder Cup at Le Golf National near Paris in France (European Tour). ... Speedo has signed British Olympian Michael Jamieson to become its brand ambassador (Speedo). ... The Sauber F1 team has expanded its partnership with carbon and composite parts manufacturer PaucoPlast AG. The logo of the team's technical partner will be displayed on both the car (on the rear section of the sidepods) and the team's equipment (Sauber F1).
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