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SBD Global/March 7, 2013/Olympics
Australian Swim Scandal Will Impact AOC's Ability To Raise Sponsorships For 2016 Olympics
Published March 7, 2013
STAYING TOUGH: REUTERS' Nick Mulvenney reported Coates, who will be looking to raise A$40.2M ($41.13M) through marketing ahead of the next Summer Olympics in Brazil in '14, said that "one sponsor had called to congratulate the AOC on the hard line" it was taking on the matter. While Stilnox was very publicly prohibited by the AOC in the lead-up to the Games because of its side-effects, "it is not banned by the World Anti-Doping Agency" code. Coates said, "The unwashed public out there tend to group it all together as the same. I bet you there's a lot of people in England and places that are salivating. Our friendly rivals" (REUTERS, 3/6).