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Marketing and Sponsorship

Marketplace Roundup: DFB Signs Premium Partnership With German Software Company SAP

The German Football Federation (DFB) has signed a new premium partnership with German software company SAP. The federation wants to, together with SAP, develop its software structures such as ticketing system as well as the general service for fans, club and associations. The partnership will run until Dec. 31, 2017 (DFB). ... Second Bundesliga club FC Ingolstadt has signed a long-term contract with sports marketing company UFA Sports. The company will become the exclusive marketing partner of the club and focus on national sales (FC Ingolstadt). ... Int'l swimming governing body FINA and Mikasa have renewed their partnership unil '16. The Japanese company will exclusively supply water polo balls to all FINA-governed water polo competitions, including the FINA World Championships. The deal covers FINA competitions including: the World League, Junior World Championships, Youth World Championships and the World Cup (FINA).

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