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SBD Global/March 4, 2013/Marketing and Sponsorship

India U19 Cricket Captain Chand Becomes Latest Pepsi Ambassador

India's U19 cricket World Cup-winning captain Unmukt Chand has "joined the list of star cricketers who endorse Pepsi after the soft drink giant roped him in as its brand ambassador," according to the PTI. Unmukt, who is emerging as one of the most promising cricketers in India, will now be seen in Pepsi's "Oh Yes Abhi!" campaign focusing on youth. He will feature in Pepsi's upcoming advertisement "which will have a face-off between him and the captain of the India's senior cricket team MS Dhoni along with Virat Kohli and Suresh Raina." The campaign went on air on Friday (PTI, 3/1).
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