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SBD Global/March 1, 2013/Marketing and Sponsorship

Brazilian Footballer Neymar Signs Sponsorship Agreement With L'Oreal Brand Drakkar Noir

L'Oreal cologne brand Drakkar Noir has announced a sponsorship agreement with Brasileiro Santos striker Neymar, according to Rodolfo Gomes of MAQUINA DO ESPORTE. Although the announcement was only made this week, the company "closed its deal" with the Brazilian national team player at the start of the year when he was in Zurich, Switzerland for the annual FIFA Ballon d'Or Gala. Marketing agency 9ine brokered the deal. It is the fifth sponsorship contract the agency has brokered for the player. Apart from the L'Oreal deal, 9ine also brokered deals with Claro, Ambev, GSK and Eliar. The new perfume will hit shelves at the start of April (MAQUINA DO ESPORTE, 2/26).
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