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SBD Global/March 1, 2013/Marketing and Sponsorship

Ooredoo Makes Lionel Messi Its Global Brand Ambassador

Ooredoo, formerly known as Qtel Group, has announced footballer Lionel Messi as its global brand ambassador, according to EMIRATES 24/7. As part of the sponsorship, Ooredoo will contribute to the Leo Messi Foundation, which Messi founded in '07, which "funds initiatives, both large and small, to help children in at-risk situations related to health care and education development." As part of the deal, the foundation "will develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia" (EMIRATES 24/7).
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