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SBD Global/February 28, 2013/Marketing and Sponsorship
Marketplace Roundup: Deloitte Renews Sponsorship With British Paralympic Association
Published February 28, 2013
OUT OF GERMANY: German Bundesliga club Fortuna Dusseldorf has extended its premium partnership with online gambling provider mybet.de. As part of the deal, mybet.de will continue to be a second-tier sponsor of the club and receive attractive ad spaces inside the ESPRIT arena on boards in camera view. The deal was brokered by Infront Sports & Media (Fortuna Duesseldorf). ... The German Disabled Sports Association (DBS) has extended its sponsorship deal with German airline Lufthansa until '16. As the official airline of the DBS, Lufthansa plans flight to the 2014 Sochi Paralympic Winter Games (DBS). ... Bundesliga club Eintracht Frankfurt has enhanced its sponsorship deal with brewery Krombacher. The company will increase its involvement in the club beyond the football department. As part of the sponsorship deal, Krombacher will activate advertisement rights surrounding the various teams and athletes of Eintracht Frankfurt e.V. (Eintracht Frankfurt).