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SBD Global/February 28, 2013/Marketing and Sponsorship

Marketplace Roundup: Deloitte Renews Sponsorship With British Paralympic Association

Deloitte has extended its partnership with the British Paralympic Association until the end of '16. The firm has also announced a four-year renewal of its title sponsorship of the Deloitte Ride Across Britain corporate challenge, with the BPA continuing as Deloitte’s preferred charity for the event. In addition to ongoing financial support for the BPA and ParalympicsGB, the firm will sponsor the ParalympicsGB Team Launch events for '14 and '16 (Deloitte). ... The Asian Tour has announced Canon will become the official imaging partner of the Tour until the end of '15. Canon will also enjoy multiple opportunities to leverage its brand across the Asian Tour’s worldwide media platforms that include its official website and a global TV platform, which reaches more than 200 countries and 650 million households. The partnership will also allow Canon to increase its brand visibility through on-site branding and activities at Asian Tour events (Asian Tour). ... The Commercial Bank of Dubai will continue its support of the 2013 Dubai World Cup Carnival "by sponsoring the entire six-race card on UAE Oaks da." The 1,900m contest, which is open to three-year-old fillies, "is the third UAE Classic of the season, following the UAE 1000 and UAE 2000 Guineas." The six races carry a total purse of $935,000 (Dh3.43M) (GULF NEWS, 2/27).

OUT OF GERMANY: German Bundesliga club Fortuna Dusseldorf has extended its premium partnership with online gambling provider As part of the deal, will continue to be a second-tier sponsor of the club and receive attractive ad spaces inside the ESPRIT arena on boards in camera view. The deal was brokered by Infront Sports & Media (Fortuna Duesseldorf). ... The German Disabled Sports Association (DBS) has extended its sponsorship deal with German airline Lufthansa until '16. As the official airline of the DBS, Lufthansa plans flight to the 2014 Sochi Paralympic Winter Games (DBS). ... Bundesliga club Eintracht Frankfurt has enhanced its sponsorship deal with brewery Krombacher. The company will increase its involvement in the club beyond the football department. As part of the sponsorship deal, Krombacher will activate advertisement rights surrounding the various teams and athletes of Eintracht Frankfurt e.V. (Eintracht Frankfurt).
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