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SBD Global/February 28, 2013/Marketing and Sponsorship

Paddy Power Targets Fernando Torres And Other EPL Players In Latest Campaign

Shameless self-publicists Paddy Power has infuriated Chelsea with its latest "poster campaign poking fun at various beleaguered Premier League footballers," according to Charles Sale of the London DAILY MAIL.The bookmakers "have used a giant billboard site directly across the road from Stamford Bridge" to point £50M ($76M) goal-shy striker Fernando Torres toward a job cooking burgers. The poster provocatively reads: "Fernando, we’ve got an onion bag you can actually find. It’s in the burger van mate. Get your hair net on." Chelsea has "failed in attempts to have the offending poster taken down on image rights grounds" because it is not situated on its property. Other "beleaguered players being targeted by Paddy Power are Arsenal’s Andrey Arshavin, Peter Odemwingie of West Brom, Aston Villa’s Darren Bent and Jose Bosingwa of QPR" (DAILY MAIL, 2/27).
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