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SBD Global/February 27, 2013/Marketing and Sponsorship

Manchester United's Secret Sponsor Rumored To Be Qatar Airways

ManU is "keeping quiet" about the identity of its new £100M ($151.6M) training kit sponsor, but speculation surrounds Qatar Airways, according to Charles Sale of the London DAILY MAIL. ManU has signed an eight-year partnership but is "delaying the unveiling." The heavy Qatar conjecture follows the club's need for a new airline partner after Turkish Airlines "failed to renew." And Qatar is spending "whatever it takes to change attitudes" about its hosting of the 2022 World Cup (DAILY MAIL, 2/25).
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