Australian Football League Considers Hiking Prices For Top Matches

Blockbuster games "could cost fans more to attend under a variable pricing concept" floated by the Australian Football League, according to Eliza Sewell of the HERALD SUN. Extra revenue generated by a hike in gate prices above the standard A$20 ($21), or possibly a tax on premium seating at high-demand games, "would flow to the league's poorest clubs." The AFL flagged the "variable ticket pricing" idea in an equalization discussion paper sent to clubs. Under a heading of "new revenue generation" it listed: "Possible examples include proceeds from variable ticket pricing." AFL Collingwood President Eddie McGuire said that "blockbusters already paid their way and fans should not have to fork out more." However, AFL Geelong CEO Brian Cook said, "Products that are in demand usually cost you more money" (HERALD SUN, 2/21).