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SBD Global/February 19, 2013/Events and Attractions
Rafael Nadal Helps Brasil Open Organizers Break Attendance Record
Published February 19, 2013
THE NADAL EFFECT: UOL's Erich Beting opined the record numbers can be explained by tournament organizer Koch Tavares' ability to contract Nadal to take part in the event. Nadal's title "was only the cherry on top of the cake." By bringing the Spaniard, the company was able to "achieve something that had never been done in previous editions of the Brasil Open." It was able to have a capacity crowd "for almost every day the tournament took place." Even better for Tavares and tournament sponsors, "the final was shown live on free-to-air TV" (UOL, 2/18).