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SBD Global/February 18, 2013/Marketing and Sponsorship
Marketplace Roundup: Brasileiro Club Botafogo Agrees To Shirt Sponsorship Deal With Herbalife
Published February 18, 2013
IN GERMANY: German car manufacturer Opel "is likely to become the new shirt sponsor of Dutch Eredivisie club Feyenoord." After months of intensive negotiations, both parties "are close to an agreement." Opel was the club's shirt sponsor between '84-89 already shirt sponsor of Rotterdam (NRC, 2/13). ... Financially troubled German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship deal with city-owned utility company Stadtwerke Dusseldorf for another year. The two parties did not reveal financial details (Dusseldorf EG).
ON TWO WHEELS: Tire manufacturer Bridgestone will launch a campaign to show off its title sponsorship of the Copa Libertadores. The "Buy and Win" campaign will see consumers that buy tires win gifts including jerseys from teams participating in the Copa Libertadores, footballs, and tickets to games. The initiative will begin on Feb. 25 and will last for the entire first phase of the tournament (MAQUINA DO ESPORTE, 2/15). ... South Korean tire manufacturer Kumho Tire has become the official tire sponsor of the China Touring Car Championship. The deal is for three years (Kumho Tire).