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SBD Global/February 18, 2013/Marketing and Sponsorship

Marketplace Roundup: Brasileiro Club Botafogo Agrees To Shirt Sponsorship Deal With Herbalife

Brasileiro club Botafogo has agreed to a shirt sponsorship with nutrition company Herbalife for the '13 season. It will mark the third straight season the two parties have partnered. Herbalife's logo will be seen inside the team's jersey numbers as well as the front of the shorts (Botafogo).  ... Cricket Scotland and energy company Parkhead Group has agreed to a three-year sponsorship deal. As a result, the shirts of Scotland's national cricket teams will bear the logo of the Parkmead Group. The company will have its logo displayed on the playing, training and formal wear of all men's and women's national team's at all age levels, as well as the clothing of the organization's staff (Cricket Scotland). ... Energy company Cairn India has signed up as the co-sponsor to the men’s and women’s Indian hockey teams. The company has signed up for three years on a seven crore ($1.3M) per-year deal and will help develop and grow the national sport (Cairn India). ... National Rugby League club North Queensland Toyota Cowboys have continued their long-term partnership with Queensland Country Credit Union for the 2013 NRL season. Queensland Country will again be the shorts sponsor for the Cowboys as well as continuing as the club’s official banking partner, exclusive financial services partner and the exclusive health insurance provider (North Queensland Toyota Cowboys). ... Bulgarian operator Mtel has signed on as the sponsor of the Bulgarian Tennis Federation for the sixth consecutive year (Mtel). ... The Qatar Stars League and Qatar’s General Electricity and Water Corporation Kahramaa signed a partnership agreement (GULF TIMES, 2/16).

IN GERMANY: German car manufacturer Opel "is likely to become the new shirt sponsor of Dutch Eredivisie club Feyenoord." After months of intensive negotiations, both parties "are close to an agreement." Opel was the club's shirt sponsor between '84-89 already shirt sponsor of Rotterdam (NRC, 2/13). ... Financially troubled German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship deal with city-owned utility company Stadtwerke Dusseldorf for another year. The two parties did not reveal financial details (Dusseldorf EG).

ON TWO WHEELS: Tire manufacturer Bridgestone will launch a campaign to show off its title sponsorship of the Copa Libertadores. The "Buy and Win" campaign will see consumers that buy tires win gifts including jerseys from teams participating in the Copa Libertadores, footballs, and tickets to games. The initiative will begin on Feb. 25 and will last for the entire first phase of the tournament (MAQUINA DO ESPORTE, 2/15). ... South Korean tire manufacturer Kumho Tire has become the official tire sponsor of the China Touring Car Championship. The deal is for three years (Kumho Tire).
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