Menu
Marketing and Sponsorship

Marketplace Roundup: Stade Rennais Agrees To Three-Year Extension On Jersey Deal

Ligue 1 club Stades Rennais has agreed to a three-year extension on its jersey sponsorship with employment services company Samsic Group. The company has sponsored the club for the past nine seasons (Stade Rennais). ... German logistics company Deutsche Post has extended its partnership with BMW Motorsport for the '13 German Touring Car Championship (DTM) season. Former F1 driver Timo Glock will steer the bright yellow Deutsche Post BMW M3 for BMW Team MTEK in '13 (Deutsche Post). ... Olympic triathlete Simon Whitfield, who participated in four Olympic Games, has signed a sponsorship deal with American Bicycle Group for the next three years (ABG). … Logistics company DHL has renewed its title sponsorship of South African-based Western Province Rugby Football Union for a further three years, beginning in ‘14, a year before the agreement was due for re-negotiation. The multi-million rand contract was signed because DHL saw a significant return on investment from its previous deal (WP Rugby). … The Tommy Hilfiger Group will be supporting Team England at the Ladies Golf Cup World Final later this month. Team England players will wear Tommy Hilfiger Golf apparel from the SS13 collection (England Golf).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/15/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/15/Marketing-and-Sponsorship/Notes.aspx

CLOSE