Sports Endeavors, Inc. has formed a partnership with Japan's women's football Nadeshiko League team NTV Beleza. The deal will see the company produce and sell original Beleza themed apparel merchandise in the U.S. The partnership, coordinated by LeadOff Sports Marketing, marks the first time that the team has committed to a merchandising contract with a foreign company to distribute its products overseas. NTV Beleza is owned by Tokyo Verdy 1969 Football Club, a men's professional team in the J.League. NTV Beleza has won 30 championship titles, including 12 League Championships and 10 from the Empress' Cup. Its record is by far the most among other teams in Nadeshiko League history (Sports Endeavors). The Beleza products are planned and produced by Sports Endeavors and include branded apparel such as T-shirts and sweatshirts. The merchandise is already for sale online. LeadOff Sports Marketing GM Takehiko Nakamura said that in regard to the U.S. marketing plan, there is currently no priority on a certain region (SBD GLOBAL).
