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Marketing and Sponsorship

Marketplace Roundup: Brisbane Broncos, Hyundai Agree To Three-Year Sponsorship Deal

National Rugby League Brisbane Broncos have agreed to a new three-year sponsorship deal with Hyundai. To celebrate the team's 25th anniversary, the automaker will give away two cars to Broncos' members (Brisbane Broncos). ... Brazilian football club Palmeiras has agreed to a contract with communications agency Press FC. The two-year deal will see the company serve in a consulting role to the club's communications department (MAQUINA DO ESPORTE, 2/8). ... Cricket Ireland has named Toyota its new car sponsor. The three-year deal will see Toyota provide a fleet of vehicles to Cricket Ireland, including the Avensis and the Auris, to support the operational and business needs of Cricket Ireland, and to also support the strategic development program for the sport in Ireland (Cricket Ireland). ... Turkish Airlines has announced its sponsorship of Stena Match Cup Sweden, the third stage of the Alpari World Match Racing Tour (Turkish Airlines). ... Essex County Cricket Club announced an extension of its partnership with insurance company Amlin. Under the terms of the new three-year deal, Amlin will continue as the club’s main sponsor and its logo will appear on the club’s county championship and T20 match shirts, as well as the player’s training apparel (Essex County Cricket Club).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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