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SBD Global/February 8, 2013/Marketing and Sponsorship
Marketplace Roundup: DFB Extends Hospitality Contract With Zächel AG
Published February 8, 2013
HANDBALL DEALS: Handball Bundesliga (HBL) club HSG Wetzlar has signed a new shirt sponsorship deal with print company Druckerei E. Sauerland until the end of the season. The company's logo will be feature on the back of the club's jerseys (HSG Wetzlar). ... Infront Sports & Media has signed a collaboration agreement with the French National Handball League (LNH). Infront France, the Group’s French subsidiary, will support the LNH in the commercialization of its premium marketing rights for the "D1 Masculine" (the top-tier handball league), the "Coupe de la Ligue" (the French league cup competition) and the "Trophée des Champions" (French super cup) on a non-exclusive basis (Infront).