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SBD Global/February 8, 2013/Marketing and Sponsorship

Marketplace Roundup: DFB Extends Hospitality Contract With Zächel AG

The German Football Federation (DFB) "has extended its hospitality contract with guest management company Zächel AG for another five years." The Berlin-based company "received the mandate from the federation and will therefore continue its about ten-year partnership with the DFB." The mandate "includes guest assistance at men's and women's national team games as well as at Cup finals" (NEW BUSINESS, 2/7). ... The 5th FIS-Team-Tour ski jumping competition has signed a new main sponsorship deal with beauty and health products company Allgäuer Latschenkiefer. The company will be featured on boards in the landing area at all three events (FIS-Team-Tour). ... F1 team Caterham has agreed to a new partnership deal with Dutch fashion company McGregor. The company's logo will be featured on the team's racecar and across all of the Caterham F1 Team's branding platforms (Caterham). ... Mouton Cadet will become the official supplier to the KLM Open and the Deloitte Ladies Open. For the next three years, Mouton Cadet will be the exclusive wine available at the Deloitte Ladies Open in May and in September at the KLM Open (European Tour).

Handball Bundesliga (HBL) club HSG Wetzlar has signed a new shirt sponsorship deal with print company Druckerei E. Sauerland until the end of the season. The company's logo will be feature on the back of the club's jerseys (HSG Wetzlar). ... Infront Sports & Media has signed a collaboration agreement with the French National Handball League (LNH). Infront France, the Group’s French subsidiary, will support the LNH in the commercialization of its premium marketing rights for the "D1 Masculine" (the top-tier handball league), the "Coupe de la Ligue" (the French league cup competition) and the "Trophée des Champions" (French super cup) on a non-exclusive basis (Infront).
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