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SBD Global/February 7, 2013/Media
Liberty Global Will Retain Virgin Media To Create Europe's Largest Communications Company
Published February 7, 2013
GOING GLOBAL: Liberty Global's acquisition of cable operator Virgin Media follows its significant investment in German cable in '09 and '11 and establishes the operator as the largest cable company in Europe. Analysys Mason senior anaylst Cesar Bachelet said that the acquisition brings benefits to both parties. Increased critical mass and resulting economies of scale will give an enlarged Liberty Global even stronger negotiating power with content owners as well as vendors. Liberty Global will in turn benefit from virgin mobile's experience, and success, with deploying mobile services in the U.K (Analysys Mason).