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Marketing and Sponsorship

Marketplace Roundup: Australian Grand Prix Names Rolex Title Sponsor

The Australian Grand Prix has named Rolex its title sponsor for the 2013 Formula 1 Australian Grand Prix (Australian Grand Prix). ... The Australian Baseball Federation named ANZ bank as the official sponsor of Team Australia for the 2013 World Baseball Classic exhibition matches with the Japanese national team. The games will be played in Osaka on Feb. 23-24 (ABF). ... Brasileiro club Goiás has renewed its title sponsorship with Hospital Anis Rassi. The contract runs through December (MAQUINA DO ESPORTE, 2/5). ... The Marussia F1 team has named business software firm Sage its official partner (Marussia). ... Neptune Investment Management has been named the new sponsor of two races at England's Ascot racecourse this year. They are the Neptune Investment Management Novices' Hurdle on Feb. 16 and a £50,000 ($78,000) event for 3-year-olds on July 13 (Neptune Investment). ... Indian discus thrower Krishna Poonia “will be sponsored by Vedanta’s Group Company Hindustan Zinc for two years” (PTI, 2/5).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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