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SBD Global/February 7, 2013/Marketing and Sponsorship

Marketplace Roundup: Australian Grand Prix Names Rolex Title Sponsor

The Australian Grand Prix has named Rolex its title sponsor for the 2013 Formula 1 Australian Grand Prix (Australian Grand Prix). ... The Australian Baseball Federation named ANZ bank as the official sponsor of Team Australia for the 2013 World Baseball Classic exhibition matches with the Japanese national team. The games will be played in Osaka on Feb. 23-24 (ABF). ... Brasileiro club Goiás has renewed its title sponsorship with Hospital Anis Rassi. The contract runs through December (MAQUINA DO ESPORTE, 2/5). ... The Marussia F1 team has named business software firm Sage its official partner (Marussia). ... Neptune Investment Management has been named the new sponsor of two races at England's Ascot racecourse this year. They are the Neptune Investment Management Novices' Hurdle on Feb. 16 and a £50,000 ($78,000) event for 3-year-olds on July 13 (Neptune Investment). ... Indian discus thrower Krishna Poonia “will be sponsored by Vedanta’s Group Company Hindustan Zinc for two years” (PTI, 2/5).
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