Online Gambling Firm Bwin Denies Report It Has Partnered With LFP

The Spanish Professional Football League (LFP) has agreed to a partnership deal with online gambling company bwin worth €24M ($32.5M) in the first year, according to EL PERIODICO. Bwin will replace banking group BBVA, which chose "not to renew its deal" due to the asking price. The contract is for three years with the possibility of a three-year extension. Bwin currently sponsors Real Madrid, but the contract expires at the end of the season (EL PERIODICO, 2/6). EL ECONOMISTA reported bwin "denied it will sponsor the LFP next season." Through its Twitter account the company tweeted: "bwin has not closed any deal with the Professional Football League. We do not know where these reports came from. Liga Bwin" (EL ECONOMISTA, 2/6).