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SBD Global/February 7, 2013/Marketing and Sponsorship

INTERSPORT Signs Three-Year Deal As FIBA's New Retail Partner For Men's, Women's Events

Int'l sporting goods retailer INTERSPORT has become the official sports retailer for all men's and women's FIBA competitions from '13-15. In '13 and '15, that includes the Africa Championships, Americas Championships, Asia Championships, Oceania Championships and the EuroBaskets. In '14, the deal includes the Basketball World Cup in Spain and World Championship for Women in Turkey. INTERSPORT will have product licensing rights and will operate official shops for the sale of event merchandise in arenas (FIBA).
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