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SBD Global/February 7, 2013/International Football

EPL Club Norwich City Partners With Bloomberg Sports On Match Analysis Discount

Bloomberg Sports has partnered with EPL club Norwich City FC to provide fans a 15% discount on its BSports Match Analysis, which delivers advanced statistics, charts and predictive analysis. The deal, which is for the remainder of the current EPL season with a team option for '13-14, is Bloomberg’s first with an EPL club. It was constructed by Front Row Marketing Services, a consultant to Norwich City FC. Front Row CEO Chris Lencheski said, "Norwich has a strong tradition, but realizes that to succeed among the more global clubs in the EPL, they have to find points of differentiation. This is the first of several moves we will help the club with to show their marketing prowess and value." According to Bloomberg Sports head Bill Squadron, his company is currently in discussions with other EPL clubs about similar arrangements. BSports Match Analysis covers matches in the EPL, La Liga, Serie A, Bundesliga and Ligue 1. The Match Analysis, which launched in September and predicts final and halftime scores, could be popular with bettors of European league matches. Squadron said, "Our projections are the most accurate ever developed and have been thoroughly back-tested." He added: "They will show clear value propositions where our numbers differ from the bookmakers."
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