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SBD Global/February 6, 2013/Marketing and Sponsorship

EPL West Ham United Reaches Main Sponsorship Deal With Exchange Broker Alpari

Premier League club West Ham United has announced a partnership with global foreign exchange broker Alpari. The agreement will see the association of Alpari companies worldwide become the club's new main sponsor -- including the Alpari logo on the front of the claret and blue shirt -- from the start of the '13-14 season. Both marked the signing of the new partnership with a live event on the Alpari trading floor in London. The three-year, multimillion-pound deal will see "Alpari FX Trading" feature on West Ham United's team kit and apparel. This adds to the existing naming rights of the Alpari Stand and branding at the Boleyn Ground (West Ham United).
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