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SBD Global/February 5, 2013/Media
Media Notes: Spox Signs Three-Year Deal With NBA, Game Live Stream Gets 250K Page Views
Published February 5, 2013
BASKETBALL BUNDESLIGA: German business news channel DAF "will live broadcast the Basketball Bundesliga (BBL) Cup qualification game between Bayern Munich and Brose Baskets Bamberg on Thursday at 8pm." DAF said it wants "to take a look beyond stock exchange and the economy" (DWDL, 2/4). ... German private TV channel kabel eins "will give basketball another shot and live broadcast the Basketball Bundesliga (BBL) game between Bayern Munich and Alba Berlin" on Sunday. Kabel eins' last BBL broadcast in November "attracted only 300,000 viewers and received a market share of less than 1% in the target demographic." Sunday's game "could decide whether basketball has a future on kabel eins or not" (DWDL, 2/4).