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SBD Global/February 4, 2013/Events and Attractions
Indian League Is Shooting For American Football Attendance Record In Season Opener
Published February 4, 2013
LEARNING FROM CRICKET: The Indian Premier League so outsized expectations in a country with 1.2 billion people are not uncommon. For now, the league is coming off a debut year in which revenue was not the focal point, with Whelan noting that the focus was on making the games TV programming rather than in-game experiences. How, and how much, that might change this year with an effort to bring fans to games, along with sponsorship and licensing pursuits, was unclear. The league also, starting next year, plans to sell franchises to raise funds. Investors currently fund the league. Among them are former NFLers Kurt Warner and Mike Ditka, and actor Mark Wahlberg. The league also has drawn several high-profile advisers, including former Fox Sports exec Ed Goren. The Notre Dame-Michigan football game on Sept. 12, 2011, in Ann Arbor currently holds the record as highest-attended football game, at 114,804. Kickoff for EFLI’s second season is slated for New Year’s Eve at 120,000-seat Salt Lake Stadium in Kolkata.