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SBD Global/January 31, 2013/Media
RS Will Join Bid War For Thailand Premier League; Renames La Liga Channel
Published January 31, 2013
SUN COMES THROUGH: In Bangkok, Saengwit Kewaleewongsatorn reported RS "will rename its RS Sport La Liga Channel to the Sun Channel." A budget of 50M baht ($1.7M) for this year "will be used to enhance its content for various audiences, but especially men since it mainly broadcasts La Liga football matches." The Sun Channel will also change from pay-TV to semi-free-to-air, "so households receiving broadcast signals from RS's Sunbox set-top boxes can view the channel" (BANGKOK POST, 1/30).