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SBD Global/January 29, 2013/MediaPrint All
A peak audience of more than 5 million viewers watched Andy Murray's "agonising defeat" to Novak Djokovic at the Australian Open tennis final on BBC1 on Sunday morning, according to John Plunkett of the London GUARDIAN. The broadcast averaged 4.1 million viewers for a 38% share of the audience between 8:15am and 12:45pm. A 15-minute peak of 5.1 million tuned in between midday and 12:15pm. In the FA Cup, ITV's live coverage of Oldham Athletic's 3-2 win over Liverpool "proved a ratings winner" with a 15-minute teatime peak of nearly 7 million viewers. FA Cup Live had an average of 4.5 million viewers for a 25.8% share between 3:30pm and 6:05pm. Live coverage of the match itself, which kicked off at 4pm, averaged 5.2 million with a peak of 6.8 million for its climax between 5.45pm and 6pm (GUARDIAN, 1/28).
RATINGS UP IN AUSTRALIA: In Sydney, Michael Bodey reported TV ratings for the men's final were up 4% from last year. The Seven Network said that an average audience of 2.12 million viewers watched the match, with a peak audience of 2.64 million viewers. An audience of 2.18 million "stayed for the presentation" of the trophy at 11pm (THE AUSTRALIAN, 1/28).
THE AUSTRALIAN JOKER: DWDL's Alexander Krei reported pan-European sports broadcaster Eurosport "has obtained top ratings with its coverage of the Australian Open men's final." The match attracted 350,000 viewers or a 2.6% share. In the target demographic, Djokovic's third straight Australian Open victory "received a 2% share." Eurosport's coverage "had a peak audience of 530,000 viewers" (DWDL, 1/28).
BUNDESLIGA RATING: DWDL's Krei also reported German pay-TV Sky Deutschland "received high ratings for its broadcast of Sunday's Bundesliga game between Bayern Munich and VfB Stuttgart." A total of 1.11 million viewers tuned in to watch Bayern's 2-0 victory, which made it "one of Sky's highest-rated games of the season." The number translated into a 4.2% market share. In the target demographic, the game obtained a 6.3% share. In addition, Sky's Bundesliga simulcast on Saturday attracted 1.12 million viewers and obtained a 9.1% market share in the target demographic (DWDL, 1/28).
ON PAR: DWDL's Krei also reported German sports channel Sport1 "has received above average ratings for its broadcast of the Men's Handball World Championship final" between host Spain and Denmark. A total of 660,000 viewers tuned in to watch Spain's 35-19 victory. The number "equaled a strong 2.7% market share." In the target demographic 14-49, the game obtained a 1.7% share, which "is still clearly above the channel's average" (DWDL, 1/28).
LIGUE 1: In France, pay-TV channel Canal+'s broadcast of Paris St. Germain's 1-0 win over Lille was watched by 1.4 million viewers for a 5.7% share (OZAP, 1/28).
German sports channel Sport1 has acquired an extensive rights package to the English FA Cup starting immediately until the end of the '13-14 season. The rights package, which Sport1 acquired from sports rights agency MP & Silva, includes live broadcasts on free-to-air TV channel Sport1, pay-TV channel Sport1+ and online on Sport1.de (Sport1). QUOTEN METER's Manuel Weis reported that Sport1 "will air an increased number of German fourth-tier football games in '13 to battle its ratings crisis." Kickoff was Sport1's live broadcast of the Regionalliga match-up between Sportfreunde Lotte and Fortuna Cologne on Monday evening. The channel "did not reveal how many fourth-tier games it will air, but reports suggest up to 25 per season" (QUOTEN METER, 1/25).
The NBA will host its largest int'l tribute when NBA Chinese New Year Celebration 2013 tips off from Feb. 7-14. The league will usher in the Year of the Snake with a record 23 live games televised and streamed in China over eight consecutive days. Five NBA teams will host in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday. The inaugural NBA Chinese New Year Celebration, which was created last year, reached 96 million viewers across TV and digital. This year’s expanded schedule will feature live games and coverage of in-arena celebrations on CCTV 5, BTV, CBN – Ningxia Satellite TV, GDTV, Fujian TV, Sina, Tencent, ESS Taiwan, Elta Taiwan, Videoland Taiwan and Now TV Hong Kong. Fans in China can watch three double-headers on CCTV 5 on Feb. 12, 13 and 14, headlined by a rematch of the 2012 NBA Finals when the Oklahoma City Thunder host the Miami Heat on Feb. 14 (NBA).
IP Deutschland, the marketing partner of German private TV channel RTL, has unveiled the commercial prices for the '13 F1 season, which starts in March, according to Alexander Krei of DWDL. The most-expensive races are the season finale in Brazil, the races in Canada and the U.S. as well as the Grand Prix of Monaco with a price of €84,000 ($113,000) for a split-screen spot. A 30-second commercial in one of the earlier race starts at €2,100 ($2,800). IP Deutschland CEO & Head of Sales Matthias Dang said, "We will continue to offer our advertising costumers the best-value in the top class of motorsports. Due to that we have slightly adjusted the prices for the upcoming season" (DWDL, 1/28).
BSkyB "suffered a rare defeat in a sports rights battle" last week, losing out to News Int'l "in the battle for the exclusive rights" to Internet and mobile highlights for Premier League matches, according to Mark Sweney of the London GUARDIAN. Moreover, News Int'l's winning bid "was led by a former senior Sky man" -- Mike Darcey, who after six years as COO joined the newspaper publisher as CEO at the start of the month. Sky "has been aggressively developing a mobile content strategy, launching Sky Go and Sky Now services in the last year, and was understood to be keen on the digital rights, but nevertheless failed to top the offer" submitted to the Premier League by News Int'l. ESPN, which was shut out of the Premier League live TV rights deal following a £738M ($1.16B) bid by newcomer BT, "is not thought to have submitted a bid for the digital rights" (GUARDIAN, 1/28).
Broadcaster Telenet has been awarded the exclusive broadcast rights to all 380 Premier League fixtures in Belgium for the seasons '13-14 and '15-16 (EPL). ... News Corp., "in the middle of restructuring its sports business in Asia," has decided to keep the sports broadcasting business in India under its subsidiary, STAR India. It is "understood that even if it will be a part of STAR India, the sports business will continue to function as a separate entity" (Indian BUSINESS STANDARD, 1/28).