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SBD Global/January 29, 2013/Marketing and Sponsorship

French Apparel Company Lacoste Extends Australian Open Sponsorship Through 2018

Tennis Australia announced a five-year extension of its partnership with official Australian Open outfitter Lacoste through '18. Lacoste will remain the official supplier of tournament apparel to linesmen and women, ball kids and chair umpires, and will continue to deliver retail spaces on Grand Slam Oval, Margaret Court Arena and the Rod Laver Arena concourse. Lacoste has a long-standing association with tennis, endorsed by brand ambassadors including Frenchmen Richard Gasquet, Henri Leconte, Guy Forget, Jeremy Chardy and Sweden's Mats Wilander (Tennis Australia).

From MAQUINA DO ESPORTE, in Portuguese.
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