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SBD Global/January 28, 2013/Media

Media Notes: German Football League Launches Japanese Language Website

The German Football League (DFL), the commercial arm of the Bundesliga, has broadened its online presence and launched a Japanese language website. Under www.bundesliga.com/jp fans can access news targeted toward a Japanese audience. The new website will focus on the 10 Japanese players in the Bundesliga. The website is produced by DFL subsidiary DFL Digital Sports (Bundesliga). ... Rupert Murdoch-promoted News Corp., which is in middle of restructuring the sports business in Asia, "has decided to keep the sports broadcasting business under its Indian subsidiary STAR India." The process "started after News Corp. has bought out Walt Disney's 50% stake" in the Asian broadcasting joint venture ESPN STAR Sports for $335M. In the rest of Asian countries, the ESS business "will be under Fox International Channels" (Indian BUSINESS STANDARD, 1/27). ... The NBA and digital sports media group Perform announced the launch of NBA.de, the new online destination for NBA fans in Germany (Perform).
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