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SBD Global/January 28, 2013/Marketing and Sponsorship

Scottish Rugby Union To Let Supporters Help In Design Of Team's New Kit

The Scottish Rugby Union is "celebrating the most lucrative shirt sponsorship in Scottish rugby history" by inviting supporters to design the kit they want to see their heroes wear, according to Roddy Duncan of the Scotland DAILY RECORD. Scotland is the first major Test rugby team to be fully kitted out by Italian sportswear manufacturer Macron. Scotland specialist coach Paterson said, "Scots the world over take great pride in the team jersey. It’s so much more than a piece of fabric. It symbolizes Scotland and all our heritage and tradition. For me there was always a duty to fill the jersey and enhance that pride."  Edinburgh Managing Dir Craig Docherty will quit his post to manage the relationship between the SRU and Macron (DAILY RECORD, 1/25).
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