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SBD Global/January 28, 2013/Marketing and Sponsorship
Marketplace Roundup: Toulouse Signs Shirt Deal With Tourism Company So Toulouse
Published January 28, 2013
GERMAN DEALS: Bundesliga club FC Augsburg has extended its title sponsorship deal with automotive supplier AL-KO Kober AG until '15. In addition to having its logo featured on the team's jerseys, the deal includes ad space on boards in camera view and on cam carpets. The deal was brokered by sports marketing company SPORTFIVE (FC Augsburg). ... Bundesliga club Hamburg SV has signed on Swiss watchmaker Eterna as the club's official watch partner. The new two-and-a-half-year deal includes the branding of the unique HSV-Bundesliga-Uhr at the Imtech Arena, as well as logo presence on sponsorship and partnership boards in the VIP entrance area and inside the club's publications (HSV). ... German 3rd League club Alamannia Aachen has agreed to a new title sponsorship deal with electric car manufacturer StreetScooter GmbH (Alemannia Aachen). ... German 3rd League club SpVgg Unterhaching has signed a new shirt sponsorship deal with charity foundation Stars4Kids (SpVgg Unterhaching).