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SBD Global/January 28, 2013/Marketing and Sponsorship

Marketplace Roundup: Toulouse Signs Shirt Deal With Tourism Company So Toulouse

Ligue 1 club Toulouse has agreed to a one game shirt sponsorship deal with tourism company So Toulouse. The team will have the company's logo on its jersey for Friday's home game against Paris St. Germain (LA DEPECHE DU MIDI, 1/26). ... Serie A Fiorentina striker Giuseppe Rossi has agreed to a sponsorship deal with adidas (ANSA, 1/24). ... The bet-at-home Cup, the ATP tennis tournament in Kitzbühl, Austria has partnered with sports marketing company Infront Sports & Media. Infront will support the sale of sponsorship packages for the event (Infront). ... U.K. car dealership Benfield Motor Group has agreed to its first major group level sponsorship deal in the county, with a new partnership with '12 Super League champions Leeds Rhinos. The sponsorship is its biggest deal to date in Yorkshire and follows existing partnerships in the North East with rugby Championship side Newcastle Falcons, British Basketball League club Newcastle Eagles and Durham County Cricket Club (Benfield Motor Group). ... The Super League revealed that Heinz BIG Soup has extended its partnership with the league for the '13 season (Super League).

GERMAN DEALS: Bundesliga club FC Augsburg has extended its title sponsorship deal with automotive supplier AL-KO Kober AG until '15. In addition to having its logo featured on the team's jerseys, the deal includes ad space on boards in camera view and on cam carpets. The deal was brokered by sports marketing company SPORTFIVE (FC Augsburg). ... Bundesliga club Hamburg SV has signed on Swiss watchmaker Eterna as the club's official watch partner. The new two-and-a-half-year deal includes the branding of the unique HSV-Bundesliga-Uhr at the Imtech Arena, as well as logo presence on sponsorship and partnership boards in the VIP entrance area and inside the club's publications (HSV). ... German 3rd League club Alamannia Aachen has agreed to a new title sponsorship deal with electric car manufacturer StreetScooter GmbH (Alemannia Aachen). ... German 3rd League club SpVgg Unterhaching has signed a new shirt sponsorship deal with charity foundation Stars4Kids (SpVgg Unterhaching).
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