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Marketing and Sponsorship

Brasileiro Club Coritiba Confirms BMG's Exit, Looks To Sign New Title Sponsor

Brasileiro club Coritiba has confirmed that its main jersey sponsor bank BMG "will not renew its sponsorship," according to Lucas Turco of MAQUINA DO ESPORTE. Coritiba's marketing department is "negotiating with three other companies" to replace BMG. One of the companies in negotiation with the club is government-owned bank Caixa Econômica Federal. The bank already sponsors other Brazilian clubs like Corinthians, Avaí, Figueirense and Atlético-PR. Coritiba will thank BMG for its four years of sponsorship during halftime of Saturday's friendly against Argentinian club Colón (MAQUINA DO ESPORTE, 1/22).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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