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SBD Global/January 24, 2013/Marketing and Sponsorship
Marketplace Roundup: Mercedes F1 Team Extends Deal With SPORTFIVE
Published January 24, 2013
ATHLETE SIGNINGS: U.K. Olympian Mo Farah has teamed up with Octagon to further develop his commercial brand. Octagon will work alongside his manager Ricky Simms at PACE Sports Management. The approach will focus on quality over quantity, with partnerships that are consistent with Farah's interests and values (Octagon). ... Malaysian women's squash player Low Wee Wern has secured three sponsors. Harrow signed a two-year racquet deal, Puma has been named as an apparel partner and Mizuno renewed its footwear sponsorship deal (ISPORTCONNECT, 1/23). ... Cobra Puma Golf has signed an endorsement deal with PGA Tour winner Jesper Parnevik that will see the Swede wear Puma apparel and use Cobra golf equipment. Parnevik will be wearing products from Puma Golf’s Spring/Summer 2013 Collection along with the new Tux Lux golf shoe, part of Puma Golf’s Lux footwear collection (Cobra Puma Golf). ... The Golf Swing Shirt Company, which is a golf swing trainer, signed Irishman Padraig Harrington as its global brand ambassador (Golf Swing Shirt).
CHAMPIONSHIP DEALS: Pharmaceutical company Nikopharm is a new partner of the Turkish Airlines Euroleague Final Four 2013 London and the Eurocup Final. The Ukraine-based company will collaborate with the final phases of the top two European basketball competitions (Euroleague). ... Switzerland's Titlis Glacier Mountain confirmed its title sponsorship of the 2013 Women's World Curling Championship in Riga, Latvia. It also confirmed it will be a main sponsor, along with the city of Lucerne, Switzerland, of the 2014 Men's World Curling Championship in Beijing (World Curling Federation).