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SBD Global/January 23, 2013/Media
Manchester United Buys Sky's Stake In MUTV, Owns Channel Outright
Published January 23, 2013
IMPRESSING U.S. INVESTORS: The MANCHESTER EVENING NEWS reported the deal was valued at more than £5M ($7.93M) and is part of ManU's "strategy to boost commercial revenues and grow its global fan base." The club has "no plans to change the channel’s subscription model or to make a play to secure the broadcast rights for its own games in the future." Instead, ManU is "eager to demonstrate to U.S. investors its commitment to driving up commercial revenues by widening its worldwide fan base." Manchester-based investment bank Altium CEO Phil Adams said, "The one thing we are hearing is that the United board is being quizzed a lot by investors about the commercial side of the business and what it is doing on the media side of things. When it comes to American investors, they are a lot more interested in the bottom line, as opposed to pure on-the-pitch performance" (MANCHESTER EVENING NEWS, 1/22).