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SBD Global/January 23, 2013/Marketing and Sponsorship
Marketplace Roundup: Globo, Petrobras Partner For Brazil Football Events
Published January 23, 2013
FOOTBALL CLUBS: Ligue 1 Olympique Marseille and telecom company Orange have renewed their partnership for another two season. The two parties have been partners since '01 (OM). ... Brasileiro club Botafogo has renewed its sponsorship deal with motor oil brand Havoline Texaco until the end of the season. The company will feature its logo on the lower front and shoulders of the team's jersey (MAQUINA DO ESPORTE, 1/22). ... Bundesliga club Werder Bremen has signed a new sponsorship deal with packing machine manufacturer emkon. The new official regional partner will show presence at Bremen home games on an LED board and with ads inside the Werder Magazine (Werder Bremen).
IN AUSTRALIA: Mars Food Australia has extended its deal with A-League club Central Coast Mariners as the front of shirt sponsor via its Masterfoods brand until the end of the '13-14 season. The deal sees the company enter its ninth year as a partner of the club (Mariners). ... Cruising Yacht Club of Australia's Youth Sailing Academy has signed on d'Albora Marinas in a one-year-deal to sponsor one of the Elliott 6.0m training vessels (CYCA).