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Marketing and Sponsorship

Marketplace Roundup: Lyon Agrees To PokerStars Sponsorship

Ligue 1 club Lyon has agreed to a sponsorship deal with online poker operator PokerStars. The agreement will see video branding for the company appear on screens inside the club's 40,000 seat Stade Gerland (Lyon). ... German Handball Bundesliga club Tus N-Lübbecke has expanded its partnership with photo retailer Foto Dröge. Starting with this year Foto Dröge joined the ranks of team title sponsors. The local retailer has been part of Lübbecke's sponsorship pool since '00 (Tus N-Lübbecke). ... Building on a three-year partnership, adidas and the Standard Chartered Dubai Marathon have joined forces for this year's marathon, to be held on Friday. Adidas will provide all participants, marathon officials and volunteers with commemorative adidas apparel that has been exclusively designed for the occasion. All registered runners will also receive an official adidas race shirt, created exclusively for Standard Chartered Dubai Marathon with adidas' ClimaCool technology (Adidas).

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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