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Marketing and Sponsorship

Marketplace Roundup: Scottish Rugby Secures Partnership With Whisky Brand

Scottish Rugby has secured a new three year sponsorship package with whisky brand The Famous Grouse. The six-figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky's latest product, the Ginger Grouse, become the official spirit of Scottish Rugby (Scottish Rugby). ... League Championship club Blackburn Rovers has announced PROBIZ Excellence Ltd. has extended its shirt sponsorship of the club. The company had already committed to stay as main shirt sponsor until the end of this month, but have now agreed to continue on the front of the jersey until the end of the season (Blackburn). ... World No. 2 squash player Nick Matthew has re-signed with sports brand Dunlop. Matthew will continue to use Dunlop equipment. He will also endorse Dunlop’s range of squash luggage, accessories and clothing (ISPORTSCONNECT, 1/17).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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