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Marketing and Sponsorship

Marketplace Roundup: Scottish Rugby Secures Partnership With Whisky Brand

Scottish Rugby has secured a new three year sponsorship package with whisky brand The Famous Grouse. The six-figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky's latest product, the Ginger Grouse, become the official spirit of Scottish Rugby (Scottish Rugby). ... League Championship club Blackburn Rovers has announced PROBIZ Excellence Ltd. has extended its shirt sponsorship of the club. The company had already committed to stay as main shirt sponsor until the end of this month, but have now agreed to continue on the front of the jersey until the end of the season (Blackburn). ... World No. 2 squash player Nick Matthew has re-signed with sports brand Dunlop. Matthew will continue to use Dunlop equipment. He will also endorse Dunlop’s range of squash luggage, accessories and clothing (ISPORTSCONNECT, 1/17).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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