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SBD Global/January 18, 2013/Marketing and Sponsorship

Trail Blazer: Cristiano Ronaldo Wreaks Havoc In New Nike Ad Promoting New Boot

Real Madrid striker Cristiano Ronaldo "is quick," but in a new promotional video for Nike he "has gone one better, leaving opposing players, fans, managers, camera men and even riot police in his 'Vapor Trail,'" according to Tom Sheen of the London DAILY MAIL. The video shows the new Nike Mercurial Vapor IX, a boot that "combines performance innovation and a heritage of lightweight boots for fast players" (DAILY MAIL, 1/17). In London, Richard Arrowsmith reported the ad features Ronaldo in a "trail blazing run" in which fans' novelty wigs "tumble along the turf, a manager loses his spectacles and players cling on to anything, including a riot police Alsatian, for dear life" (DAILY MIRROR, 1/17).
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