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SBD Global/January 17, 2013/Marketing and Sponsorship

Marketplace Roundup: Swedish FA Agrees To Adidas Kit Deal

The Swedish FA (SvFF) announced that adidas will be its new kit manufacturer until '19. Adidas is the SvFF's exclusive supplier of materials for both men, women, the youth national teams, as well as of products for the fans (SvFF). ... Sports betting provider Tipico has signed former German national team goaltender Oliver Kahn as its new brand ambassador (Tipico). ... English League Two club Accrington Stanley revealed a full shirt and stadium sponsorship deal with storage company Store First. The three-year deal is worth six-figures and will see the club launch a new away kit in the yellow and blue colors of Store First. The Crown Ground will also be renamed the Store First Stadium (Accrington Stanley). ... Gatorade U.K. has agreed to be the sports nutrition and hydration partner of Proj3kt 3on3, the British Basketball League Foundation's pilot program launched just two months ago in partnership with Sport England. The partnership will see all the athletes hydrated with Gatorade (Gatorade U.K.).

DEALS IN BRAZIL: Brasileiro club Santos has closed a R$2M ($1M) sponsorship deal with language school Minds Idiomas. The agreement will see Minds Idiomas' logo on the chest of the team's uniform for the next year (MAQUINA DO ESPORTE, 1/15). ... Beer brand Itaipava will be the new sponsor of the Copa do Brasil in '13. Itaipava will replace beer company Brahma, which did not renew its deal after '12 (MAQUINA DO ESPORTE, 1/15).
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