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SBD Global/January 17, 2013/Marketing and Sponsorship
Marketplace Roundup: Swedish FA Agrees To Adidas Kit Deal
Published January 17, 2013
DEALS IN BRAZIL: Brasileiro club Santos has closed a R$2M ($1M) sponsorship deal with language school Minds Idiomas. The agreement will see Minds Idiomas' logo on the chest of the team's uniform for the next year (MAQUINA DO ESPORTE, 1/15). ... Beer brand Itaipava will be the new sponsor of the Copa do Brasil in '13. Itaipava will replace beer company Brahma, which did not renew its deal after '12 (MAQUINA DO ESPORTE, 1/15).