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SBD Global/January 17, 2013/Marketing and Sponsorship

Jewson Ends Six-Year Sponsorship Deal With Gloucester Rugby

British building material supplier Jewson "will not renew" its sponsorship deal with Premiership rugby side Gloucester at the end of the season, according to THIS IS GLOUCESTERSHIRE. Club Managing Dir Stephen Vaughan "is after a new main sponsor for Gloucester Rugby." Jewson has been Gloucester's "main backer for six years." However, now it is withdrawing its sporting sponsorship interests. Gloucester's "robust financial standing is bucking the general trend though." The Cherry and Whites "are expected to confirm a second-successive year of profit when they lodge their accounts." Revealing Gloucester is already "in talks with several companies over a new sponsor for next season," Vaughan explained: "We've had six years with Jewson, which in sport is a very long partnership" (THIS IS GLOUCESTERSHIRE, 1/15).
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