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SBD Global/January 15, 2013/Marketing and Sponsorship
Marketplace Roundup: Samsung Extends Sponsorship Of Australia's Qantas Wallabies
Published January 15, 2013
NOTES ON THE FAIRWAY: Germany-based construction supply company Schüco "has ended its sponsorship of German golfer Martin Kaymer." In addition, Schüco "did not extend its brand ambassador deals" with golfers Bernhard Langer, Bubba Watson, Colin Montgomerie, Edoardo Molinari, Liang Wenchong, Maximilian Kieffer and Anders Hansen on Jan. 1. Its deals with Dustin Johnson, Miguel Angel Jimenez, Geoff Ogilvy, Ian Poulter, Henrik Stenson and Alvaro Quiros "run through the end of the year" (GOLF MAGAZIN, 1/9). ... Callaway Golf Company has signed Japanese golfer Ryo Ishikawa to a multi-year contract (Callaway).